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Through a friend in Hong Kong, I have started contributing a short piece for Clickz Asia.  This is the newest expansion for the Clickz network and one that I think online publishers in Asia will find valuable.

Rather than re-post the entire article, I will just re-post the title and a synopsis and a link back to Please add any comments to either this site or the Clickz site.

How to Create Value from an Online Traffic Surge

One of the facts of online news publishing is that major news events drive huge traffic spikes.  “Michael Jackson dead!”, As traffic surges into your news site coming up with techniques to capture all of the traffic value are often neglected.  This short piece summarizes a few that I have used, but please add any others that you have used or would like to deploy.

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